NCMA - Our Club Newsletter
The North Central Newsletter is one of the main elements used to communicate
club news to all the club members; and it is also a communication method used
to reach other Morgan owners and potential owners.
When the newsletter is published:
-- every other month throughout the year (even-numbered months). It
is mailed to all NCMA members and to other Morgan owners in the
Midwest, and to the AMHA Board members and to large Morgan Training
stables across the USA & Canada.
Copies are also sent to many saddle shops, western stores,
etc. for distribution. Also copies are given out at the Minnesota
State Fair and other events. Currently, about 1000 copies of each
newsletter are printed.
What the newsletter publishes:
-- any kind of information that will be of interest to Morgan owners.
Some examples of items that appear in the newsletter are:
- Articles about Morgan horses and Morgan owners
- Letters from NCMA members with news of their farms
- Results and photos from Morgan shows in the area
- Profiles of new NCMA members
- Autobiographies of the NCMA Youth members
- News releases & articles from national groups
like AMHA, AHSA, the Morgan Registry, etc.
- Minutes of the Board of Directors meetings
- Minutes of the General Membership Meetings
- NCMA High-Point Results for the year
- News from NCMA Districts & District Meetings
- Announcements about upcoming NCMA and District events
- A Directory Listing of Morgan Breeders in the area
- Classified ads for horses, equipment, and clothing
- Letters from our Regional Director of AMHA
- A regular column of News from the NCMA Youth club
- Advertising from local Morgan farms & Saddle shops
- A listing of the current club officers, directors,
and committee chairpersons
- Schedules & Entry info for local Morgan shows
- Info on the Tax aspects of horse breeding
What you can contribute:
One of the biggest portions of the newsletter is the news that club
members send in about what is happening at their farm and in their
area. This is also one of the most interesting parts to many readers.
You don't have to be any great writer, or say a lot, or write things
often, to contribute to the newsletter. Just jot down what's been
happening lately at your farm and send it off to the newsletter editor.
Write it down just as if you were talking to your friends about your
horses. Other NCMA members like to hear about horses that you have
bought or sold, new foals you have had or are expecting, who you've
bred your mares to this year, a new barn you've built, etc.
Remember that without your news the
newsletter would be empty!
Note that farm news is not a place for advertising your farm -- it's
just news of what is happening at your farm or in your neighborhood.
Generally, anything that gives a price is something that belongs in
an advertisement. For example "We have a new trainer at our farm;
John Doe, an expert in Hunt Seat Riding" is valid farm news; but "We
have a new trainer at our farm; Hunt Seat Riding expert John Doe, who
offers lessons at $25/hour" would be considered advertising and the
Editor would probably exclude it. If you have questions contact the
Editor. Everything connected with the newsletter goes thru the
Newsletter Editor. Her address is printed in the front of each copy
of the newsletter as well on the contact page of this website.
What to do if you don't get your copy:
First check that you haven't moved without notifying the club treasurer or the
newsletter editor. (The Post Office will not forward third class mail like the
newsletter. They also require the complete address, including Rural Route #,
box #, and zip code.) If you have moved, your Newsletter can be forwarded to
you -- postage for this is approximately $2 per copy. If you haven't moved,
then notify the club treasurer or the editor of your address and the last issue
that you received; and they will check into the problem.
How to get extra copies:
Contact the newsletter editor. There are usually extra copies of each
issue available for a while after it's published.
How to get a photo on the cover:
Each issue we publish a photo of a Morgan horse or owner on the cover
and a write-up about the cover on the first inside page. We try to
vary the cover pictures throughout the year to show the versatility
of the Morgan horse. If you would like to get something on the
cover, send your photo and write-up to the editor well in advance.
Note that the editor sets up a tentative schedule in advance each
year to ensure a variety of covers; so you may have to wait several
months before you see your item on the cover. The tentative schedule
for this year is:
- Mares or other horse chosen by the Board
- A photo from the previous year North Star show
- Gelding or Stallion (auctioned at the Spring Meeting)
- Foals & Sport Horses
- Youth & North Star Results
- Stallions (auctioned at the Spring Meeting)
What is the deadline?
Each issue is sent to the printer just after the 1st of the month
before the cover date. Therefore, you must have your items into the
editor before this date to be included in this issue of the newsletter.
Nothing can be added after this date. The deadlines are:
- Jan 1
- for the February issue
- Mar 1
- for the April issue
- May 1
- for the June issue
- Jul 1
- for the August issue
- Sep 1
- for the October issue
- Nov 1
- for the December issue
How do I get a Correction?
Notify the Editor of an error in your ad within 30 days of publication.
Corrections will be printed in a Corrections Box located as close to
the front as possible in the next issue.
The newsletter is a prime location for ads that are directed at
Morgan horse owners in the upper midwest area. A thousand copies are
distributed directly to the type of customers you are trying to
are available for listing horses, equipment, clothing, tack, trailers,
boarding, etc. either 'For Sale' or 'Wanted'. These ads are 45 cents
per word (paid in advance) and are published in one issue.
Business Card ads
are available in the back pages of the Newsletter. The size for
these ads is 2"h x 3 1/2"w. They must be reserved by the February
issue deadline and are printed unchanged all year. They must be
provided in camera ready form. The cost is $20 per year.
Breeders Directory Listings
are printed in the back pages of every issue of the newsletter all
year long. These list Morgan stallions standing at stud in the upper
midwest area and the bloodlines of these stallions. They also list
breeders who have Morgan stock for sale or who offer boarding or
training for Morgan horses. These listings cost $25 per year for up
to 12 lines. They must be reserved by the February issue deadline
and are printed unchanged all year.
Trainers Directory Listings
are printed in the back pages of every issue of the newsletter all
year long. These display ads feature trainers in the upper midwest
area and the disciplines they specialize in. Ads are either 1/6 page
vertical (3 1/2"h x 3 3/8"w) or 1/6 page horizontal (1 3/4"h x 7"w).
These listings cost $25 per year. They must be reserved by the
February issue deadline and are printed unchanged all year.
is available at in full page (7" x 10"), half page (7" x 5"), or
quarter page (3.5" x 5") sizes. Standard display ads can contain 1
photo or artwork of any kind, and are surrounded by a border.
(Special features, such as additional photos, black or gray backgrounds,
spot colors, etc. are available at additional charges. See the list below.)
Rates are available for a single issue, for a yearly contract (unchanged),
and for a yearly contract with a changed ad for each issue.
The base rates for display advertising are:
|Size ||Single Issue ||6 issues (unchanged) ||6 issues (with changes)
|1/4 page ||$ 40 (4 cents/copy)||$ 180 (3 cents/copy)||$ 210 (3.5 cents/copy)
|1/2 page ||$ 55 (5.5 cents/copy)||$ 240 (4 cents/copy)||$ 285 (4.75 cents/copy)
|Full page ||$ 75 (7.5 cents/copy)||$ 320 (5.3 cents/copy)||$ 386 (6.43 cents/copy)
|Premium pages||$ 95 (9.5 cents/copy)|| ||$ 446 (7.43 cents/copy)
A discount of 12% from the above rates is given to Camera Ready
ads. Note that "Camera Ready" means the ad will be printed
exactly as it is received. The ad copy must already
be in the proper size for the space and look just the way you want it
The following Premium pages are available.
Check with the Editor to reserve these pages.
- Inside Left Front Cover
- Inside Right Front Cover
- Center Pages
- Inside Left Back Cover
- Inside Right Back Cover
- Back Cover
|Special Features ||
|Additional Photos ||$ 10 each
|Solid Black Background ||$ 15
|Gray Background ||$ 10
|Spot Colors (Red, Green, Blue) ||$ 20 each
|Spot Colors (other colors||$100 each
|Difficult Layouts ||Quoted Hourly rates
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Last updated on Jun 06, 1998